Wayfair to open its first large store, as physical locations make a comeback
Publishing timestamp: 2024-05-16 08:00:01
Summary
Wayfair is opening its first large-format store near Chicago, following the trend of digitally native companies turning to brick-and-mortar for growth. The move reflects a larger wave of brick-and-mortar openings as online-only companies face challenges in the evolving retail landscape. Despite the dominance of online shopping, physical stores still play a significant role in retail sales. Expanding into physical retail can be challenging and expensive for companies that started as online disruptors, but it can also offer new opportunities for growth and customer engagement.
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Source: https://www.cnbc.com/2024/05/16/wayfair-to-open-first-large-store-outside-of-chicago.html