Media giants lean on sports as Hollywood strikes still loom over content slates
Publishing timestamp: 2024-05-18 08:00:01
Summary
Media giants focused on sports during Upfront presentations following the end of Hollywood strikes, with a hangover from last year's work pause affecting content slates. Companies are still focused on streaming, with tech giants offering ad-supported platforms. Live sports remained a key focus, with upcoming films and series also highlighted. The movie box-office season is expected to shrink this year, but major titles are set to be released in the fourth quarter. Tech giants like Netflix and Amazon Prime Video showcased upcoming content, while NFL once again reigned supreme at most presentations.
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Keywords: business news, comcast corp, advertising, walt disney co, entertainment, sports, warner bros discovery inc, amazon.com inc, netflix inc, business, media, breaking news: business,
Source: https://www.cnbc.com/2024/05/18/media-upfronts-sports-hollywood-strikes.html