How Toyota's Tacoma became king of the U.S. midsize truck market
Publishing timestamp: 2024-05-18 08:00:01
Summary
The American pickup truck market is dominated by domestic brands, but Toyota Tacoma has found success by catering to a niche market within the segment. Toyota's focus on quality, durability, and reliability has helped it become the top-selling midsize pickup truck in the U.S., outselling its competitors by a wide margin. However, with the number of models in the segment expected to double in the next few years, Toyota will face increased competition in the market.
Sentiment: NEUTRAL
Keywords: ford motor co, business news, general motors co, detroit, stellantis nv,
Source: https://www.cnbc.com/2024/05/18/how-toyota-tacoma-took-on-ford-f-150-and-us-truck-market.html