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Nestle to launch Vital Pursuit frozen-food brand targeting GLP-1 users - TL;DR CNBC

Nestle to launch Vital Pursuit frozen-food brand targeting GLP-1 users

Publishing timestamp: 2024-05-21 09:23:12


Summary

Nestle plans to launch frozen-food brand Vital Pursuit targeting consumers using GLP-1 drugs like Ozempic and Wegovy. The rise in popularity of these drugs has sparked investor concern over future sales of food companies. Nestle sees an opportunity to cater to these consumers with a new line of products containing essential nutrients. Shares of Nestle have fallen this year, and the company expects global growth to slow due to inflation-weary consumers.


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Keywords: walmart incbreaking news: businessnestle saunited statesbusiness newsbusinesselon muskretail industryrestaurants

Source: https://www.cnbc.com/2024/05/21/nestle-to-launch-vital-pursuit-frozen-food-for-glp-1-users.html


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