Shaking seats and piped-in fog: How 4DX is carving out a niche moviegoing market
Publishing timestamp: 2024-05-27 12:42:12
Summary
Moviegoers are seeking premium experiences in cinemas after the pandemic, with 4DX offering a multi-sensory viewing experience for films like "Furiosa: Mad Max Saga." Despite the higher ticket prices, audiences are willing to pay for the immersive experience, making 4DX a key player in the premium large format market. The company is expanding globally and adding more screens to meet the demand for unique movie-watching experiences.
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Keywords: life, business news, movies, breaking news: business, imax corp, warner bros discovery inc, business, walt disney co, entertainment,
Source: https://www.cnbc.com/2024/05/27/4dx-movie-experience.html