Alibaba's global arm signs David Beckham as international e-commerce brand ambassador
Publishing timestamp: 2024-05-27 03:01:06
Summary
Soccer star David Beckham has signed a partnership deal with Alibaba's international e-commerce platform AliExpress to promote the platform as its global brand ambassador. The deal comes as Chinese rivals like PDD Holdings and Shein are rapidly expanding globally. AliExpress is also sponsoring the UEFA European soccer championship.
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Keywords: byd co ltd, alibaba group holding ltd, business news, markets, hisense home appliances group co ltd, market insider, pdd holdings inc, stock markets,