McDonald's might never expand CosMc's. But the spinoff could still pay dividends
Publishing timestamp: 2024-05-28 09:51:32
Summary
McDonald's has opened four CosMc's locations since announcing restaurant spinoff. The company also announced a mobile app and loyalty program for CosMc's to attract younger consumers. The new brand rollout focuses on customizable drinks and coffee to compete with other chains. While the long-term fate of CosMc's is uncertain, the app and loyalty program will provide valuable consumer insights for McDonald's.
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Keywords: dutch bros inc, breaking news: business, business, restaurants, retail industry, business news, starbucks corp, mcdonald's corp, lifestyle,
Source: https://www.cnbc.com/2024/05/28/mcdonalds-cosmcs-chain-expansion.html