Fast-food franchise owners and squeezed customers test the limits of the value meal economy
Publishing timestamp: 2024-06-02 10:44:42
Summary
Fast-food restaurants like Burger King, McDonald's, and Wendy's are bringing back value menus to attract price-weary consumers. While franchisees may see relief for inflation-squeezed customers, the profitability of these value meal deals is questionable due to rising costs. The hope is that customers will purchase additional items to make up for the slim margins on the value meals.
Sentiment: MIXED
Keywords: u.s. economy, food and drink, breaking news: economy, suppress zephr, business news, mcdonald's corp, wendys co, fast food restaurant operators, economy, restaurant brands international inc, inflation,