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Fast-food franchise owners and squeezed customers test the limits of the value meal economy - TL;DR CNBC

Fast-food franchise owners and squeezed customers test the limits of the value meal economy

Publishing timestamp: 2024-06-02 10:44:42


Summary

Fast-food restaurants like Burger King, McDonald's, and Wendy's are bringing back value menus to attract price-weary consumers. While franchisees may see relief for inflation-squeezed customers, the profitability of these value meal deals is questionable due to rising costs. The hope is that customers will purchase additional items to make up for the slim margins on the value meals.


Sentiment: MIXED

Tickers: MCDWENQSR-CA

Keywords: u.s. economyfood and drinkbreaking news: economysuppress zephrbusiness newsmcdonald's corpwendys cofast food restaurant operatorseconomyrestaurant brands international incinflation

Source: https://www.cnbc.com/2024/06/02/fast-food-owners-squeezed-customers-test-limit-of-value-meal-economy.html


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