United Airlines starts serving passengers personalized ads on seat-back screens
Publishing timestamp: 2024-06-07 13:22:25
Summary
United Airlines has launched Kinective Media, a platform that serves personalized advertisements to travelers on seat-back screens and in its app. The airline is working with various brands and aims to leverage customer data to increase revenue. Customers can opt out of targeted ads and advertisers cannot access personally identifiable information. United is also upgrading its narrow-body cabins with new screens and features.
Sentiment: NEUTRAL
Tickers: NCLH, M, IHG, UAL, IHG-GB, DAL, JPM,
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Source: https://www.cnbc.com/2024/06/07/united-airlines-personalized-ads-seatback-screens.html