Apple faces pressure to show off AI following splashy events at OpenAI, Google and Microsoft
Publishing timestamp: 2024-06-07 11:24:04
Summary
Apple is finally embracing AI technology after years of avoiding the acronym. Investors and customers are eager to see what new AI features Apple will unveil at its Worldwide Developers Conference. The company's AI strategy is seen as a missing piece in its growth puzzle, and the event is expected to be a showstopper. Apple may be looking to upgrade its Siri voice assistant with technology from OpenAI, but privacy concerns and potential partnerships may impact the direction of its AI strategy. The company's focus on running AI features on its devices rather than big server farms sets it apart in the industry. Other potential announcements at WWDC include improvements to text messaging and updates on Apple's virtual and augmented reality headset, Vision Pro.
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Keywords: alphabet inc, business, breaking news: technology, amazon.com inc, apple inc, technology, tim cook, entertainment, microsoft corp, meta platforms inc, business news, mobile, nvidia corp,
Source: https://www.cnbc.com/2024/06/07/apple-to-show-its-vision-of-the-ai-powered-future-at-wwdc-2024-.html