AI drive-thru ordering is on the rise — but it may take years to iron out its flaws
Publishing timestamp: 2024-07-03 07:00:01
Summary
Restaurant operators are investing in voice-ordering technology to lower labor costs, but widespread adoption is still years away. Companies like McDonald's are ending partnerships with IBM, while others are testing out different vendors. The use of AI in drive-thru lanes is expected to increase in the coming months and years, with potential benefits such as increased efficiency and upselling. However, there are also drawbacks such as inaccurate orders and resistance from older customers. McDonald's recent trial run with AI technology fell short of expectations, but the company is not giving up on using artificial intelligence for drive-thru orders. Other chains like Taco Bell, White Castle, and Wendy's are also testing voice AI technology. The industry is still in the early stages of adopting this technology, with some experts suggesting that being a fast follower rather than a first mover may be more beneficial in the long run.
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Keywords: business, restaurants, breaking news: business, retail industry, yum! brands inc, cava group inc, alphabet inc, lifestyle, mcdonald's corp, soundhound ai inc, wendys co, business news, presto automation inc,
Source: https://www.cnbc.com/2024/07/03/ai-drive-thru-ordering-mcdonalds-yum-wendys-test-tech.html