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WNBA hopes to cash in on rising popularity with media rights reevaluation after 2028 season - TL;DR CNBC

WNBA hopes to cash in on rising popularity with media rights reevaluation after 2028 season

Publishing timestamp: 2024-07-26 14:11:34


Summary

WNBA and its media partners will reassess the value of its media rights after the 2028 season, with a minimum average of $200 million per year guaranteed. The league's rising popularity, driven by star rookies, has led to a new media rights deal worth $2.2 billion for 11 seasons. The deal includes a reevaluation of the price after 2028 season, with potential for additional revenue through outside partnerships and advertising revenue share.


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Keywords: technologybreaking news: businessbasketballamazon.com incbusinesssportswnba basketballcomcast corpwalt disney coendeavor group holdings inccathy engelbertmediabusiness newswnba

Source: https://www.cnbc.com/2024/07/26/nba-media-partners-to-reevaluate-wnba-rights-after-2028-season.html


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