WNBA hopes to cash in on rising popularity with media rights reevaluation after 2028 season
Publishing timestamp: 2024-07-26 14:11:34
Summary
WNBA and its media partners will reassess the value of its media rights after the 2028 season, with a minimum average of $200 million per year guaranteed. The league's rising popularity, driven by star rookies, has led to a new media rights deal worth $2.2 billion for 11 seasons. The deal includes a reevaluation of the price after 2028 season, with potential for additional revenue through outside partnerships and advertising revenue share.
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Keywords: technology, breaking news: business, basketball, amazon.com inc, business, sports, wnba basketball, comcast corp, walt disney co, endeavor group holdings inc, cathy engelbert, media, business news, wnba,
Source: https://www.cnbc.com/2024/07/26/nba-media-partners-to-reevaluate-wnba-rights-after-2028-season.html