Paris Olympics is the latest test of whether sports can win subscribers for NBC's Peacock
Publishing timestamp: 2024-07-26 09:29:53
Summary
NBCUniversal's streaming service Peacock is gearing up to capitalize on the Paris Summer Olympics, offering exclusive content and the entire Summer Games on the platform. With favorable time zones, no restrictions from the pandemic, and a focus on live sports, NBCUniversal is hoping to attract and retain subscribers while also attracting advertisers. The Olympics come at an important moment for Peacock, as the platform aims to leverage its sports rights to drive customer growth and engagement.
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Keywords: 2024 olympic games, breaking news: business, olympic games, nbcuniversal, streaming media technology, comcast corp, sports, business, media, business news,
Source: https://www.cnbc.com/2024/07/26/nbc-paris-olympics-coverage-could-boost-peacock-streaming.html