Fitness club company Life Time, heavily invested in pickleball, creates its own ball for the booming sport
Publishing timestamp: 2024-08-09 10:55:46
Summary
Life Time's CEO and founder has created a stronger and faster ball for the sport of pickleball, investing heavily in the growing sport. The company's stock is up 57% year to date, and they plan to debut the new ball exclusively at their clubs. Life Time is bullish on the potential of pickleball and has invested millions in the sport, aiming to provide the right venues and experience for players. They also host professional tournaments and have partnered with Lululemon and tennis legend Andre Agassi to grow the sport further.
Sentiment: POSITIVE
Tickers: LTH,
Keywords: business news, life time group holdings inc, business, sports,
Source: https://www.cnbc.com/2024/08/09/life-time-creates-its-own-pickleball-as-the-sport-booms.html