Why the value meal is making a comeback
Publishing timestamp: 2024-08-28 08:00:01
Summary
Fast-food chains like McDonald's, Burger King, and Wendy's are bringing back value meals to attract customers who feel fast food has become a luxury. This move is part of a value menu war in the industry, with early signs showing that the strategy is working to increase traffic.
Sentiment: NEUTRAL
Keywords: mcdonald's corp, technology, lifestyle, breaking news: business, personnel, food and drink, restaurant brands international inc, business news, breaking news: technology, stock markets, wendys co, business, video first, u.s. economy, wendy's co, retail industry, labor economy, markets, breaking news: markets, yum! brands inc,
Source: https://www.cnbc.com/2024/08/28/why-the-mcdonalds-value-meal-is-making-a-comeback-.html