Chinese consumer companies have a 'disproportionate' advantage over Asian peers in winning the global market
Publishing timestamp: 2024-09-04 18:30:01
Summary
Chinese brands have an advantage in global markets due to the large ethnic Chinese diaspora, allowing them to target specific populations. Chinese companies are expanding globally, with some already seeing success in markets like Japan and Korea. Despite initial challenges, Chinese companies are expected to continue growing internationally.
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Keywords: haier smart home co ltd, xiaomi corp, united states, south korea, business news, china, asia economy, singapore, alibaba group holding ltd, japan, miniso group holding ltd, bain capital specialty finance inc,