The Cowboys are worth $11 billion. Here's how Dallas went from losing $1 million a month to topping the NFL in value
Publishing timestamp: 2024-09-05 13:28:31
Summary
Dallas Cowboys, owned by Jerry Jones, are worth $11 billion, $3 billion more than any other team in the NFL. Jones made bold moves to make the team profitable, including innovative sponsorship deals and stadium ownership. Despite criticism for not winning a Super Bowl since 1995, Jones has set a new standard for NFL team ownership and created massive returns on his investment.
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Source: https://www.cnbc.com/2024/09/05/dallas-cowboys-most-valuable-nfl-team.html