Google's second antitrust trial could help shape the future of online ads
Publishing timestamp: 2024-09-06 08:00:01
Summary
The DOJ's second antitrust trial against Google begins, focusing on Google's advertising business acting as a monopoly. The trial will last for several weeks and could result in potential divestiture of Google Ad Manager suite. The DOJ plans to show that Google has gained unrivaled power through acquisitions and unfair practices in the ad tech industry. Google argues that it offers competitive rates and promotes innovation, while the DOJ claims that its actions have harmed publishers and advertisers.
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Keywords: amazon.com inc, breaking news: technology, donald trump, internet, technology, politics, google, business news, breaking news: politics, microsoft corp, alphabet inc, meta platforms inc,
Source: https://www.cnbc.com/2024/09/06/google-second-antitrust-trial-advertising-model.html