Automakers are getting back into advertising’s biggest arena: NFL
Publishing timestamp: 2024-09-07 07:00:01
Summary
Automakers are rushing back into advertising during the NFL season after a recent slowdown. Companies like Toyota, Hyundai, GM, and Stellantis are expected to capitalize on the NFL games as a main advertising platform. The NFL is a crucial piece of the advertising strategy for automakers, with significant ad spend budgets allocated to NFL games. Toyota, as the Official Automotive Partner of the NFL, has launched a new ad campaign called "Roll Deep" for the NFL season. Other automakers like Stellantis and Hyundai are also expected to have prominent roles during NFL broadcasts.
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Keywords: nissan motor co ltd, hyundai motor co, walt disney co, breaking news: business, toyota motor corp, sports, stellantis nv, business news, transportation, business, general motors co, paramount global, media, advertising, comcast corp, autos,
Source: https://www.cnbc.com/2024/09/07/automakers-up-nfl-advertising-after-pullback.html