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52-year-old quit his job, bought a failing snack company for $250,000—now it brings in $103 million a year - TL;DR CNBC

52-year-old quit his job, bought a failing snack company for $250,000—now it brings in $103 million a year

Publishing timestamp: 2024-09-07 09:30:01


Summary

Charles Coristine burned out on Wall Street, bought struggling snack company LesserEvil in 2011, and turned it into a successful business with annual gross sales of $103.3 million in 2023. He focused on rebranding, using unique ingredients, and expanding product lines. Despite facing challenges like lead in snacks, LesserEvil continues to grow and has secured funding for further expansion. Coristine now works less and feels happier, aiming to build a long-lasting brand.


Sentiment: POSITIVE

Tickers: MS

Keywords: video firstmorgan stanley

Source: https://www.cnbc.com/2024/09/07/lesserevil-ceo-why-i-left-wall-street-for-a-failing-snack-company.html


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