How activist Starboard may help boost value in Kenvue's skin and beauty business
Publishing timestamp: 2024-10-26 08:24:25
Summary
Kenvue, a consumer health company, has been struggling with organic growth since its spin from Johnson & Johnson. Activist investor Starboard Value has taken a position in the company, believing there is an opportunity to improve revenue growth and margins in the Skin Health and Beauty segment. Starboard plans to focus on a "marketing first" strategy and embrace omni-channel and digital marketing to drive value creation. Management has already started increasing advertising spend and prioritizing marketing. Starboard has not made any public demands for board representation yet, but may nominate directors if progress is not seen.
Sentiment: MIXED
Tickers: KVUE,
Keywords: business news, kenvue inc, breaking news: investing, investment strategy, hedge funds,