A little-known running sneaker is exploding in popularity, and boosting Ugg-owner Deckers
Publishing timestamp: 2019-05-14 16:59:55
Summary
Hoka, known for its colorful and cushioned running shoes, is gaining popularity among younger shoppers. Rapper Kanye West was recently spotted wearing Hoka boots, leading to a surge in sales. Susquehanna Financial Group upgraded its rating on Deckers shares to positive, citing the accelerating momentum of the Hoka brand. The brand is expected to continue growing and surpass $300 million in sales by fiscal 2021.
Sentiment: POSITIVE
Tickers: DECK,
Keywords: sports, breaking news: business, apparel retail, investment strategy, retail industry, business news, business, markets, deckers outdoor corp, breaking news: major,