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How retailers and media companies are teaming up to bring live shopping to the 2024 VMAs - TL;DR CNBC

How retailers and media companies are teaming up to bring live shopping to the 2024 VMAs

Publishing timestamp: 2024-09-11 11:00:01


Summary

Paramount Global partners with Shopsense AI for the 2024 MTV VMAs to allow viewers to shop red carpet looks in real time using AI-powered technology. The partnership aims to bring shoppable advertising to a range of programming, including scripted television and sporting events, in an effort to monetize content and boost revenue for retailers and media companies.


Sentiment: NEUTRAL

Tickers: URBNRVLVWMTPARADISFOXJWNROKUM

Keywords: urban outfitters incfox corp. class bentertainmentwalmart incbusinessrevolve group incnordstrom incroku incparamount globalbusiness newsfox corp. class aretail industrymacy's incbreaking news: businessmediawalt disney co

Source: https://www.cnbc.com/2024/09/11/mtv-vmas-2024-live-shopping-is-coming-to-the-red-carpet.html


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