How retailers and media companies are teaming up to bring live shopping to the 2024 VMAs
Publishing timestamp: 2024-09-11 11:00:01
Summary
Paramount Global partners with Shopsense AI for the 2024 MTV VMAs to allow viewers to shop red carpet looks in real time using AI-powered technology. The partnership aims to bring shoppable advertising to a range of programming, including scripted television and sporting events, in an effort to monetize content and boost revenue for retailers and media companies.
Sentiment: NEUTRAL
Tickers: URBN, RVLV, WMT, PARA, DIS, FOX, JWN, ROKU, M,
Keywords: urban outfitters inc, fox corp. class b, entertainment, walmart inc, business, revolve group inc, nordstrom inc, roku inc, paramount global, business news, fox corp. class a, retail industry, macy's inc, breaking news: business, media, walt disney co,
Source: https://www.cnbc.com/2024/09/11/mtv-vmas-2024-live-shopping-is-coming-to-the-red-carpet.html