'Brands don't need Amazon.' Nike's departure could prompt others to leave, analysts say
Publishing timestamp: 2019-11-13 15:45:33
Summary
Nike's decision to end its pilot with Amazon has some speculating if other brands will do the same. Jefferies analyst Randy Konik believes brands don't need Amazon and that traffic to their own sites is more profitable and brand enhancing. Amazon has been trying to become a bigger name in fashion, but some argue its site is difficult to navigate. Analysts are divided on the impact of Nike's decision on other brands and retailers.
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Keywords: foot locker inc, markets, breaking news: major, business, apparel retail, amazon.com inc, life, nike inc, sports, chico's fas inc, retail industry, business news, pvh corp,