Nike thinks you're probably wearing the wrong size shoe. Here's what it's doing to fix that
Publishing timestamp: 2019-05-09 11:29:51
Summary
Nike is launching Nike Fit, a service that will scan customers' feet to determine the correct shoe size. This move is part of Nike's strategy to sell more products directly to consumers and reduce returns. Nike Fit is expected to help the company grow its membership base and improve customer relationships.
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Keywords: breaking news: major, designer brands inc, business, business news, technology, retail industry, nike inc, breaking news: business, apparel retail, under armour inc, sports, macy's inc, foot locker inc, spdr s&p retail etf, oregon,