Walmart is bringing ads to an aisle near you as retailers chase new moneymakers
Publishing timestamp: 2023-08-01 12:05:35
Summary
Walmart is expanding its in-store advertising to capitalize on its large reach and drive growth in higher-margin businesses. The retailer will feature more third-party ads on screens, radio spots, and demo stations in its stores. Other retailers like Kroger and Target are also making similar moves. While advertising is still a small part of Walmart's revenue, it is becoming a more significant growth engine. However, retailers must be cautious not to overwhelm or irritate shoppers with in-store ads.
Sentiment: MIXED
Keywords: kroger co, business news, business, retail industry, walgreens boots alliance inc, target corp, advertising, breaking news: business, walmart inc, united states,
Source: https://www.cnbc.com/2023/08/01/walmart-pushes-into-in-stores-advertising-as-new-revenue-driver.html