Retailers are gamifying shopping with virtual storefronts to boost engagement, loyalty
Publishing timestamp: 2023-06-09 12:00:01
Summary
J. Crew is launching a virtual beach house in celebration of its 40th anniversary with the help of Obsess, an experiential e-commerce platform. The virtual storefronts created by Obsess offer interactive games and immersive experiences, leading to better conversions and increased engagement. The use of virtual stores is on the rise, with Obsess powering over 200 virtual stores that have attracted millions of shoppers. The goal is to create a more engaging and user-friendly online shopping experience through the use of avatars, games, and interactive elements.
Sentiment: POSITIVE
Tickers: JNJ, CROX, GOOGL, MAT,
Keywords: alphabet inc, breaking news: technology, retail sales, business news, johnson & johnson, virtual reality technology, mattel inc, breaking news: business, technology, online retail, crocs inc, retail industry, business,