Teen culture shifted to embrace brands, and the VSCO girl was born
Publishing timestamp: 2019-09-09 17:01:23
Summary
VSCO girl trend is a representation of a larger shift in teen culture towards strong brand associations. Brands like Vans, Pura Vida, Fjallraven, and Crocs are benefiting from this trend. The VSCO girl aesthetic involves specific products and a laidback, Californian vibe. While the trend has been mocked on TikTok, experts say it reflects a desire for strong brand identity among Gen Z. The trend is exclusive due to the cost of some products, and brands like Brandy Melville and Vans are popular among VSCO girls. Crocs and Birkenstocks have also seen a surge in popularity among this demographic. The trend is expected to continue through the school year with adaptations for winter-appropriate clothing.
Sentiment: NEUTRAL
Tickers: VRA, VFC, AAPL, JWN, NKE, CROX,
Keywords: business news, apparel retail, vf corp, vera bradley inc, fashion, apple inc, business, crocs inc, nike inc, nordstrom inc, retail industry,
Source: https://www.cnbc.com/2019/09/09/vsco-girls-and-the-shift-in-teen-culture-to-embrace-brands.html