Hulu content will be added to Disney+ to create a 'one app experience,' Iger says
Publishing timestamp: 2023-05-10 20:44:42
Summary
Disney will add Hulu content to its Disney+ streaming app to create a "one-app experience," while also raising the price of its ad-free streaming service. The move is aimed at increasing opportunities for advertisers and providing a more unified streaming experience for subscribers. Disney is also considering buying all of Hulu, as it currently owns 66% of the platform. CEO Bob Iger believes that combining general entertainment content with Disney+ will be beneficial for subscriber acquisition and retention.
Sentiment: NEUTRAL
Keywords: business news, business, entertainment, walt disney co, breaking news: business, comcast corp, earnings, media,
Source: https://www.cnbc.com/2023/05/10/disney-plus-add-hulu-content-raise-price-ad-free-service.html