Apple execs were reportedly skeptical on headset, with one likening it to a 'science project'
Publishing timestamp: 2023-05-18 12:46:34
Summary
Apple considered selling its rumored headset at a loss before deciding to sell it at cost, after revising down sales estimates to 900,000 units. The project has faced challenges due to lack of vision, executive support, and shifting design approaches. CEO Tim Cook's distant approach and lack of confidence from key executives have also impacted the project. Despite concerns, Apple has decided to sell the headset at cost and has postponed the development of stand-alone glasses. The success of the project will ultimately depend on consumer response.
Sentiment: MIXED
Keywords: apple inc, consumer electronics, business news, internet, virtual reality technology, breaking news, technology, tim cook, meta platforms inc, lifestyle,