Ugly is in: How Crocs have taken over teen footwear, and sent the stock soaring
Publishing timestamp: 2019-07-15 18:35:01
Summary
Crocs has become increasingly popular among teenagers, despite its reputation for being ugly. The company's stock was recently upgraded, and analysts are optimistic about its future collaborations and growth potential. The trend of "ugly" footwear is on the rise, with Crocs capitalizing on nostalgia and individuality among young consumers. The company's unique marketing strategies, including collaborations with popular brands, are helping to keep Crocs relevant in the ever-changing fashion industry.
Sentiment: MIXED
Keywords: vera bradley inc, crocs inc, business, nike inc, business news, apparel retail, retail industry,