How a '90s nostalgia trend powered the comeback of two century-old sports brands
Publishing timestamp: 2019-06-19 03:09:26
Summary
Fila and Champion are experiencing a resurgence in popularity thanks to the current trend of '90s nostalgia in the fashion industry. Both brands have seen significant sales growth and are leveraging their heritage and iconic designs to appeal to younger consumers. Collaborations with streetwear brands have also helped them reach a wider audience. To sustain their success, Fila and Champion need to continue innovating and staying relevant in the ever-changing market.
Sentiment: POSITIVE
Keywords: business news, united states, asia news, italy, retail industry, apparel retail, nike inc, adidas ag,