Amazon has big plans for Alexa ads in 2018; it's discussing options with P&G, Clorox and others
Publishing timestamp: 2018-01-02 16:30:00
Summary
Amazon is in talks to allow companies to promote products on Alexa through ads and sponsorships within skills. This move could potentially create a big digital advertising business for Amazon, as brands are worried about being left out of the voice-shopping platform. Despite Amazon's dominance in online commerce, its web advertising business ranks fifth in the U.S. With Alexa, Amazon is looking to offer various promotional opportunities, including targeted advertising based on past shopping behavior. However, there are challenges in adjusting to non-visual formats and finding effective ways to advertise on voice-powered devices.
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Keywords: business news, colgate-palmolive co, clorox co, marketing, procter & gamble co, retail industry, amazon.com inc, advertising, alphabet inc, technology,
Source: https://www.cnbc.com/2018/01/02/amazon-alexa-is-opening-up-to-more-sponsored-product-ads.html