Philip Morris tries to prove it can pivot past cigarettes — before its rivals do
Publishing timestamp: 2018-05-09 18:14:32
Summary
Philip Morris is pivoting towards smoke-free products like IQOS, investing billions in developing them. The company is trying to prove its future is beyond cigarettes, with IQOS being a critical part of its transformation. Other tobacco companies are also investing in alternatives like e-cigarettes and heat-not-burn products. PMI has applied for FDA approval to market IQOS as less risky than conventional cigarettes, but faces challenges in proving its claims.
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Keywords: health care industry, philip morris international inc, business news, scott gottlieb, british american tobacco plc, altria group inc, japan tobacco inc,