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Philip Morris tries to prove it can pivot past cigarettes — before its rivals do - TL;DR CNBC

Philip Morris tries to prove it can pivot past cigarettes — before its rivals do

Publishing timestamp: 2018-05-09 18:14:32


Summary

Philip Morris is pivoting towards smoke-free products like IQOS, investing billions in developing them. The company is trying to prove its future is beyond cigarettes, with IQOS being a critical part of its transformation. Other tobacco companies are also investing in alternatives like e-cigarettes and heat-not-burn products. PMI has applied for FDA approval to market IQOS as less risky than conventional cigarettes, but faces challenges in proving its claims.


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Keywords: health care industryphilip morris international incbusiness newsscott gottliebbritish american tobacco plcaltria group incjapan tobacco inc

Source: https://www.cnbc.com/2018/05/09/iqos-is-part-of-philip-morris-internationals-future-beyond-cigarettes.html


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