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Fast-food chains battle for low-income diners with summer value meals - TL;DR CNBC

Fast-food chains battle for low-income diners with summer value meals

Publishing timestamp: 2024-07-28 12:00:01


Summary

Fast-food chains are offering $5 meal deals to attract customers back amid rising menu prices and slowing sales. Investors are skeptical about the impact on profits and long-term sustainability. Franchisees are also pushing back against discounts. McDonald's $5 meal deal has shown some success in bringing customers back, but overall, the industry is facing challenges in driving sales growth.


Sentiment: MIXED

Tickers: DRIQSR-CAQSRCMGKOEATMCDYUMWEN

Keywords: businesschipotle mexican grill inclifestylerestaurantsretail industrywendys coearningscoca-cola corestaurant brands international incbreaking news: businessmcdonald's corpbusiness newsdarden restaurants incyum! brands incbrinker international inc

Source: https://www.cnbc.com/2024/07/28/value-meals-mcdonalds-wendys-burger-king-vie-for-low-income-diners.html


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