Fast-food chains battle for low-income diners with summer value meals
Publishing timestamp: 2024-07-28 12:00:01
Summary
Fast-food chains are offering $5 meal deals to attract customers back amid rising menu prices and slowing sales. Investors are skeptical about the impact on profits and long-term sustainability. Franchisees are also pushing back against discounts. McDonald's $5 meal deal has shown some success in bringing customers back, but overall, the industry is facing challenges in driving sales growth.
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