Amazon is planning a push into digital advertising in 2018, challenging Google and Facebook
Publishing timestamp: 2017-12-26 17:39:26
Summary
Amazon is expanding its advertising efforts in 2018, focusing on search and video products. It plans to increase advertising sales off its platform and is partnering with third-party technology companies. Advertisers are welcoming Amazon as a potential competitor to Google and Facebook, due to its consumer insights. Amazon is also looking to expand its video advertising business and offer more advertising opportunities beyond its own products. However, some companies are nervous about working with Amazon, as it disrupts traditional sales strategies.
Sentiment: MIXED
Keywords: advertising, alphabet inc, amazon.com inc, technology, meta platforms inc, business news,
Source: https://www.cnbc.com/2017/12/26/amazon-digital-advertising-push-in-2018.html