Philip Morris has worst day in a decade as iQOS growth in Japan 'plateaus'
Publishing timestamp: 2018-04-19 15:32:30
Summary
Philip Morris International's growth of iQOS, its heat-not-burn tobacco product, slowed in Japan, causing shares to plummet. Despite posting mixed first-quarter results, the company is adjusting its plans and messaging to consumers as it faces a plateau in market share growth. Uncertainty about the long-term outlook for iQOS business is weighing on investor sentiment.
Sentiment: MIXED
Keywords: tobacco industry regulation, health care industry, british american tobacco plc, food, food and drink, u.s. food and drug administration, earnings, tobacco products manufacturing, philip morris international inc, business news, altria group inc, beverage and tobacco products manufacturing,