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Elon Musk and Twitter face growing brand-safety concerns after execs depart - TL;DR CNBC

Elon Musk and Twitter face growing brand-safety concerns after execs depart

Publishing timestamp: 2023-06-02 22:47:42


Summary

High-level Twitter executives tasked with brand safety have left the company, leading to concerns about hate speech on the platform. Owner Elon Musk claims hate speech and spam have declined since he took over, but experts disagree. Musk's control of Twitter has led to controversies, including allowing misgendering of trans people. Advertisers are hesitant due to the prevalence of toxic content on the platform. Researchers have found an increase in hate speech since Musk bought Twitter, and there are calls for more transparency and data from the company.


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Keywords: advertisingtechnologytesla incsocial mediabusiness newswalt disney cobreaking news: technologyelon musk

Source: https://www.cnbc.com/2023/06/02/elon-musk-twitter-face-brand-safety-concerns-after-executives-depart.html


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