Philip Morris could win even if its iQOS marketing application fails
Publishing timestamp: 2018-01-25 16:53:48
Summary
PMI wants to claim that its iQOS product is safer than cigarettes, but faces challenges in getting FDA approval. Former FDA official believes there is little chance of approval, but points to Swedish Match's successful premarket tobacco application as a potential roadmap for PMI. PMI sees applying for modified-risk tobacco product designation as a way to publicly make its case to consumers and regulators.
Sentiment: MIXED
Tickers: PM,
Keywords: health care industry, business news, food and drink, philip morris international inc,