Peloton partners with Costco to sell Bike+ as it looks to reach young, wealthy customers
Publishing timestamp: 2024-10-22 13:00:01
Summary
Peloton is partnering with Costco to sell its Bike+ at a discounted price in stores and online. This partnership comes as Peloton looks for new ways to reach younger and affluent customers. Costco's membership base aligns well with Peloton's target market, and the deal is structured to be profitable for both companies.
Sentiment: NEUTRAL
Tickers: PYPL, PTON, DKS, AMZN, H, COST,
Keywords: breaking news: business, hyatt hotels corp, amazon.com inc, costco wholesale corp, peloton interactive inc, dick's sporting goods inc, business, business news, paypal holdings inc, retail industry,
Source: https://www.cnbc.com/2024/10/22/peloton-costco-partner-to-sell-bike-for-2024-holiday.html