Amazon is seen as so disruptive because people think they’re getting something for free
Publishing timestamp: 2018-06-18 11:07:53
Summary
Amazon Prime customers are extremely loyal and tend to forget they have paid for the service due to the benefits included. Companies like Amazon, Disney, Apple, Netflix, and others are seen as disruptive and creative, leading to increased brand value. The link between creativity, disruption, and brand value is analyzed in a study by Kantar Millward Brown.
Sentiment: POSITIVE
Tickers: TSLA, AMZN, AAPL, DIS, 9618-HK, NFLX, 700-HK,
Keywords: online advertising and marketing industry, consumerism, apple inc, amazon.com inc, innovation, marketing and advertising, walt disney co, tencent holdings ltd, consumer behavior, advertising and marketing industry, business news, marketing, advertising and public relations, brands and branding, advertising, netflix inc, campaign advertising,