CNBC Sport: ESPN Chairman Jimmy Pitaro on the most important bet in media
Publishing timestamp: 2024-11-01 09:06:35
Summary
ESPN is facing challenges as traditional pay-TV declines, but is betting on a direct-to-consumer streaming service called "Flagship" to make up for lost revenue from cord cutting. The success of this gamble remains uncertain.
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Keywords: amazon.com inc, media, nike inc, warner bros discovery inc, jeff zucker, adam silver, world wrestling entertainment inc, sports, business news, basketball, endeavor group holdings inc, jim allen, business,