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Starbucks CEO pledges to fundamentally change strategy as sales fall for third straight quarter - TL;DR CNBC

Starbucks CEO pledges to fundamentally change strategy as sales fall for third straight quarter

Publishing timestamp: 2024-10-30 19:30:01


Summary

Starbucks reported quarterly earnings and revenue that missed expectations, leading to a decline in global same-store sales. CEO Brian Niccol outlined a plan to improve the company's U.S. business, including reducing menu items and improving mobile ordering. The company plans to focus on North America for now and cut back on new cafes and renovations in fiscal year 2025. Shares of the company were flat in extended trading.


Sentiment: NEGATIVE

Tickers: SBUX

Keywords: lifestyleearningsstarbucks corpchinabreaking news: marketsretail industrybreaking news: businessbusinessunited statesbusiness newsmarketsbreaking news: earningsrestaurantss&p 500 indexbrian niccol

Source: https://www.cnbc.com/2024/10/30/starbucks-sbux-q4-2024-earnings.html


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