How Apple does M&A: Small and quiet, with no bankers
Publishing timestamp: 2021-05-01 13:27:02
Summary
Apple has been quietly acquiring small companies, primarily for their talented technical staff, in fields such as augmented and virtual reality, artificial intelligence, maps, health, and semiconductors. The company's strategy of "acquihire" focuses on integrating these employees quickly and discreetly into Apple's teams to address technical challenges and develop new features for its products. Despite having the resources for larger acquisitions, Apple has maintained a focus on smaller, strategic purchases.
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Keywords: apple inc, breaking news: technology, mobile, amazon.com inc, alphabet inc, intel corp, business news, technology, tim cook, business,
Source: https://www.cnbc.com/2021/05/01/how-apple-does-ma-small-and-quiet-with-no-bankers.html