HomeAbout

TL;DR CNBC


7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain - TL;DR CNBC

7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain

Publishing timestamp: 2024-10-31 12:17:45


Summary

Starbucks CEO Brian Niccol shared details of the company's turnaround plan, including cutting service times, opening fewer locations, and revamping the menu and store designs. The plan also includes improving mobile order accuracy, dropping extra charges for dairy alternatives, and focusing on quality over discounts in marketing.


Sentiment: MIXED

Tickers: SBUXCMGPGYUM

Keywords: brian niccolbusiness newsrachel marie ruggeribreaking news: businesslifestyleunited statesrestaurantsprocter & gamble costarbucks corpretail industrybusinesschipotle mexican grill incyum! brands inc

Source: https://www.cnbc.com/2024/10/31/starbucks-ceo-brian-niccol-change.html


Developed by Leo Phan