7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain
Publishing timestamp: 2024-10-31 12:17:45
Summary
Starbucks CEO Brian Niccol shared details of the company's turnaround plan, including cutting service times, opening fewer locations, and revamping the menu and store designs. The plan also includes improving mobile order accuracy, dropping extra charges for dairy alternatives, and focusing on quality over discounts in marketing.
Sentiment: MIXED
Keywords: brian niccol, business news, rachel marie ruggeri, breaking news: business, lifestyle, united states, restaurants, procter & gamble co, starbucks corp, retail industry, business, chipotle mexican grill inc, yum! brands inc,
Source: https://www.cnbc.com/2024/10/31/starbucks-ceo-brian-niccol-change.html