Reddit's increased reliance on Google traffic has Wall Street anxious to see if visitors sign up
Publishing timestamp: 2024-08-14 12:00:01
Summary
Reddit has climbed to the top of Google search results, benefiting from updates by the search giant. However, Reddit needs to convert more visitors into registered users to increase ad revenue. The company's stock has dropped since its IPO, and it faces challenges in monetizing logged-out users. Despite strong user growth, Reddit's average revenue per user has decreased. The company is focusing on increasing user retention and engagement through new features and investments in AI. However, experts are skeptical about the ability to convert logged-out users into active users. Additionally, Reddit faces risks associated with relying on Google's search algorithm for traffic.
Sentiment: MIXED
Keywords: alphabet inc, social media, technology, mobile, reddit inc, breaking news: technology, internet, business news,