Six issues Brian Niccol will have to fix at Starbucks as he takes over as CEO
Publishing timestamp: 2024-09-09 11:00:02
Summary
Brian Niccol takes over as CEO of Starbucks to turn around the company's declining sales and stock price. He faces challenges such as fixing operations, defining brand identity, and addressing issues in the China market. Niccol's background in marketing and experience at Chipotle will be valuable, but he must navigate a larger and more complex business at Starbucks. Key issues include pricing, brand image, digital ordering, menu innovation, and the China market. Niccol's leadership will be crucial in overcoming challenges and potentially overshadowing the influence of former CEO Howard Schultz.
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Keywords: brian niccol, business, restaurants, chipotle mexican grill inc, lifestyle, bloomin' brands inc, howard schultz, starbucks corp, mcdonald's corp, laxman narasimhan, breaking news: business, yum! brands inc, business news, retail industry,