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Six issues Brian Niccol will have to fix at Starbucks as he takes over as CEO - TL;DR CNBC

Six issues Brian Niccol will have to fix at Starbucks as he takes over as CEO

Publishing timestamp: 2024-09-09 11:00:02


Summary

Brian Niccol takes over as CEO of Starbucks to turn around the company's declining sales and stock price. He faces challenges such as fixing operations, defining brand identity, and addressing issues in the China market. Niccol's background in marketing and experience at Chipotle will be valuable, but he must navigate a larger and more complex business at Starbucks. Key issues include pricing, brand image, digital ordering, menu innovation, and the China market. Niccol's leadership will be crucial in overcoming challenges and potentially overshadowing the influence of former CEO Howard Schultz.


Sentiment: MIXED

Tickers: SBUXBLMNYUMCMGMCD

Keywords: brian niccolbusinessrestaurantschipotle mexican grill inclifestylebloomin' brands inchoward schultzstarbucks corpmcdonald's corplaxman narasimhanbreaking news: businessyum! brands incbusiness newsretail industry

Source: https://www.cnbc.com/2024/09/09/starbucks-ceo-brian-niccol-first-day-mobile-app-china-are-challenges.html


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