NBC ripped up its Olympics playbook for 2024 — so far, the new strategy paid off
Publishing timestamp: 2024-09-01 12:00:01
Summary
Comcast's NBCUniversal focused all resources on the Summer Olympics, resulting in over 30 million viewers across TV and streaming platforms. The company's strategies paid off with record advertising revenue. Executives plan to use similar tactics for future live sports events, including the Olympics and a new NBA agreement. Peacock, NBCUniversal's streaming platform, saw significant success during the Olympics, with plans to continue this momentum for upcoming events.
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Keywords: breaking news: business, tokyo, beijing, sports, business, paris, comcast corp, business news, entertainment, media,
Source: https://www.cnbc.com/2024/09/01/nbc-olympics-2024-playbook-has-so-far-paid-off.html