To fix Starbucks, incoming CEO Brian Niccol will have to tackle its mobile app problem
Publishing timestamp: 2024-08-18 13:00:01
Summary
Brian Niccol will need to address operational issues, particularly with Starbucks' mobile app, when he becomes CEO. The mobile app has been identified as a major problem by former CEO Howard Schultz, leading to frustrated customers and overwhelmed baristas. Niccol's current employer, Chipotle, has invested in operations to avoid similar issues. Starbucks needs to make mobile orders more efficient and improve in-store experience to turn around struggling sales.
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Keywords: chipotle mexican grill inc, business news, restaurants, breaking news: business, retail industry, brian niccol, business, starbucks corp, howard schultz,
Source: https://www.cnbc.com/2024/08/18/incoming-starbucks-ceo-brian-niccol-may-target-mobile-app.html