New Starbucks CEO Brian Niccol outlines priorities to end coffee chain's slump
Publishing timestamp: 2024-09-10 16:30:02
Summary
New Starbucks CEO Brian Niccol plans to focus on improving the chain's U.S. business before addressing challenges in international markets. He outlined areas for improvement in an open letter, including barista experience, morning service, cafes, and branding. Niccol also plans to invest in technology to enhance the partner and customer experience. Later, he will address issues in China and other international markets.
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Source: https://www.cnbc.com/2024/09/10/new-starbucks-ceo-brian-niccol-outlines-plans-for-business.html